Biography

Vince Lawrence is an internationally recognized innovator in dance music. Industry
insiders recognize Vince as co-author of the first recording officially designated
"house music". Credited with the initial organization of Trax Records, a seminal
Chicago House label, Lawrence has exposed some of the dance world's greatest
prodigies, including Marshall Jefferson (Move your Body, Ride the Rhythm, etc.),
Adonis, Byron Styngly, Farley Jackmaster Funk, Ron Hardy, Screamin' Rachel
and Jesse Saunders while inspiring many others.

As founder of The Slang Music Group, Lawrence has evolved from artist and
producer to entrepreneur and marketer. Above all, he is a veteran of the street
with an intuitive understanding of what youth culture craves-be it style and music
or consumer products that he telegraphs to the street through soundtracks for
advertising or non-traditional "under the radar" field marketing programs. Vince
Lawrence's intimate relationship with pop culture and lifelong love of music have
evolved into a unique insight that is eagerly sought out--from the trend hunters of
Madison Avenue to the likes of pop stars the world over.